Made-to-Measure Marketing Strategies
Marketing Strategies
Why You Should Trust Riley Hotel Group
Riley Hotel Group offers a dynamic approach to designing and implementing an independent property marketing strategy. Part sensible and part shrewd, we take the time to know your competition and to create a story that is tailored around your property's specific appeal. Whether you need a strategy for room reservations, food & beverage operations, banquet/meeting spaces, or an engaging website, we want you to stand out from the rest and we can deliver. We leave no stone unturned in our quest to showcase the incredible experiences awaiting all of your future, and returning guests.
Our far reaching yet targeted marketing endeavors outlined below will showcase your hotel or resort property in the most attractive and positive way, resulting in increased profits and business.
- Engaging
- Calls-to-Action
- Customizable
- Responsive Design
- Full Reporting
- Daily Social Media Updates
- Direct Email Campaigns
- Pre- and Post-Stay Engagement Emails for Pre-Arrival Email Confirmations and Text Alerts for Room Readiness
- Hotel App Notifications
- Daily Updates and Reviews of All Social Media Content
- Best Practices for Team to Capture, Engage, and Retain Guests across the World
- Required Management Responses to All Guest Reviews and Comments
- Includes Responses on Expedia.Com, Facebook, TripAdvisor, Booking.Com, and Yelp
- Consistent Reviewing of Analytics to Adjust and Change Quickly to New Trends
- Personalized Property Phone Apps to Promote Engagement into All Social Media Channels
- TripAdvisor Business Listings to Control Engagement with World’s Largest Review Site
- Engagement through Direct Access to Hotel Website, Phone Number, Announcements, and Promotions Only Available through a Business Listing
- Robust Guest Survey and Review Analysis through Specialized Technology That Allows Clear Vision on Negatives and Positives of Hotel
- Negotiate Direct Contracts with Expedia.Com, Booking.Com, Orbitz.Com, Travelocity.Com, and More
- Create Increased Margins and the Ability to Make Quicker Changes than Establishing Contracts through a Third-Party Connection
- Get Enhanced Control of Our Inventory and Rates Using Our PMS’s Direct Connections
- Use OTA Platforms to Create Opaque Booking Packages That Pair Perfectly with Flight and Car Packages Preferred by International and Extended-Stay Guests
- Established Relationships with OTAs so Special Offers and New Products Are Offered to Us Prior to Most Other Clients
- Last-Minute Deals
- Highlighted Property Listings
- First Access to Industry News and Trends
Capable of:
- Packaging
- Group Block Reservations
- Member-Only Specials
- Add-Ons
- Distribution through GDS, IDS, OTA, and Direct
- Creates Live, Accurate Inventory 24/7
- Occupancy, ADR, and RevPar Performance
- Pace and Forecasting
- Marketing Views, Clicks, and Time Spent by Viewer